Aswin Punathambekar is a Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication, and Director of the Center for Advanced Research in Global Communication (CARGC). His research and teaching focus on the unfolding impact of globalization and technological change on the workings of media industries and institutions, formations of audiences and publics, and cultural identity and politics. He has authored and edited several books including ‘A Fragile Popular: Media Entertainment and Citizenship in Digital India’ (forthcoming, NYU Press), ‘Media Industry Studies’ (2020), ‘Global Digital Cultures: Perspectives from South Asia’ (2019), ‘Television at Large in South Asia’ (2014), ‘From Bombay to Bollywood: The Making of a Global Media Industry’ (2013), and ‘Global Bollywood’ (2008). He serves as an editor of the peer-reviewed journal ‘Media, Culture and Society’, co-editor of the ‘Critical Cultural Communication’ book series at NYU Press, and as a Juror for the Peabody Awards in the U.S.